Tips for Being Unique and Getting Your Business Noticed
Whether you’re a painter, singer, artist, or home crafter, you’re ready to start your business. This is a highly competitive space, and it’ll take all of your creativity to get yourself noticed so that your new business can gain speed. Keep reading for insight on a few ways that you can build your brand from the ground up.
Post videos.
Videos and live streams are a great way to connect with your potential customer base. Your video content can showcase what it takes to make your specific type of art or help answer common questions. One quick tip: make sure that your home and workspace are clean before you hit record. Tahoe Boho has offered lots of environmentally-friendly house cleaning tips before.
Gather your marketing materials.
Your marketing materials should include everything from business cards to photos of your work that you can share across social media. A smart tip for your photographs is to add them to banners that you can feature on social media, as well as on your website. You can even swap these banners in and out to advertise sales or specials your business is running. Try this banner template to help you easily (and quickly) create banners that use pre-made designs you can combine with your images and any fonts/colors you want to add.
Have a plan.
A business plan is like a roadmap. It shows you where you need to go based on the most straight forward path. Make sure that you draft a business plan early on, which is a great way to keep yourself on track and remind you of your goals. Your plan should include how much money you’ll need, how you structure your business, and even what products and services you plan to offer. NerdWallet explains that your business plan should start with an executive summary and company description.
Plan a giveaway.
While this tactic does not work for every type of business, if possible, look for ways to get your product out in the community as quickly as possible by hosting a giveaway. If you’re a crafter, for example, make a few keychains or cups with your logo. You might also put together a basket of some of your favorite projects and host a “like and comment” contest on social media. Remember, the word “free” boosts your visibility and makes it easier to penetrate the market.
Always be professional.
Even as a creative, when you’re running a business, you have to be professional. This might mean different things depending on what you do, but Indeed explains that this should include things like being on time, having a positive attitude, being confident, and maintaining excellent communication and organizational skills. When you maintain an air of professionalism, you show people that you’re serious about your work and that it is not just a hobby that you’re trying to make a few extra dollars off of.
Join community events.
Community events bring people together for a specific purpose. It might be neighborhood safety, food, or shopping. Look for events within your own community that align with your products and business goals. Rent a spot, set up as a vendor, and get to know the people who will soon support you.
Create a style for yourself.
What you do is unique, but when you’re trying to brand yourself, you must be as well. Create a persona that helps you get the most notice. This should start with your clothing, and you should start your wardrobe with great stable pieces that fit your lifestyle. You may also style your hair and makeup to stand out from the competition.
There are almost unlimited ways to get yourself noticed as a creative professional. From writing a business plan, taking great photos, and setting up shop at community events, the few listed here can get you started. No matter what you choose to do, remember this: stay true to yourself, and you will appeal to those customers that want your products and services the most.
Tahoe Boho is happy to offer today’s blog as just one of many great resources to our readers.
WRITTEN BY… Emma Grace Brown
PHOTO FROM… PEXELS